Adidas opens shop in Swindon Designer Outlet


Sports giant Adidas has opened a new shop at Swindon Designer Outlet, the South West's most popular outlet village, housed in the beautifully restored workshops of the Great Western Railway.

The iconic German sports brands joins the likes of New Balance, Nike, Puma, Skechers and Under Armour as sports shops at Swindon Designer Outlet, making it a prime destination for sports fans and fashionistas alike.

Adidas' new store boasts a graphic woodmark inspired by the town’s railway heritage. Several football and hockey symbols representative of Swindon’s past have been integrated in the store’s graphic design - including a colour palette based in shades of red, with black, white and gold accents throughout in honour of Swindon Town. 

Designer Outlet manager Tina Cumpstey told the Swindon Advertiser: “Adidas is a global leader in the sporting goods industry, which is why we are so excited to welcome them into the centre."


Adidas - Stories, styles and sportswear at adidas, since 1949.

Sport keeps us fit. Keeps you mindful. Brings us together. Through sport we have the power to change lives.

Whether it is through stories of inspiring athletes. Helping you to get up and get moving.

Sporting goods featuring the latest technologies, to up your performance. Beat your PB.

Adidas offers a home to the runner, the basketball player, the soccer kid, the fitness enthusiast. The weekend hiker that loves to escape the city. The yoga teacher that spreads the moves.

The 3-Stripes are seen in the music scene. On stage, at festivals. Adidas sports clothing keeps you focused before that whistle blows. During the race. And at the finish lines.

Adidas is about more than sportswear and workout clothes. It partners with the best in the industry to co-create. This way they offer its fans the sports apparel and style that match their athletic needs, while keeping sustainability in mind. Adidas is here to support creators. Improve their game. Create change.

Workout clothes, for any sport 

Adidas designs for and with athletes of all kinds. Creators, who love to change the game. Challenge conventions. Break the rules and define new ones. Then break them again.

They supply teams and individuals with athletic clothing pre-match. To stay focused. They design sports apparel that gets you to the finish line. To win the match.

They support women, with bras and tights made for purpose. From low to high support. Maximum comfort.

Testing new technologies in action. On the pitch, the tracks, the court, the pool.

Retro workout clothes inspire new streetwear essentials. Like NMD, Ozweego and the Firebird tracksuits. Classic sports models are brought back to life. Like Stan Smith. And Superstar. Now seen on the streets and the stages. 

Through its collections Adidas blurs the borders between high fashion and high performance. Like the Adidas by Stella McCartney athletic clothing collection - designed to look the part inside and outside of the gym. Or some of the Adidas Originals lifestyle pieces that can be worn as sportswear too.

Our lives are constantly changing. Becoming more and more versatile. And Adidas designs with that in mind.