Supported by Swindon Borough Council, Visit Swindon’s primary goal is to showcase one of Britain’s most diverse and buzzing towns, highlighting the many reasons why out-of-town visitors are spoilt for choice when it comes to entertainment, shopping, outdoor activities, heritage, sporting facilities and nightlife.
With fantastic travel links, both by road (two junctions of the M4) and train (the main London to South West England line), Swindon is uniquely placed to attract visitors from beyond its borders. Importantly, its catchment area includes areas where a significant number of residents have high levels of disposable income. From the northern edge of Swindon, it is barely a 15-minute drive to Cirencester, the so called ‘Capital of the Cotswolds’. Oxford is only 30 miles away, Bath just 36.
The Visit Swindon website is a one-stop portal for ‘What’s On’ in the town that aims to attract regular visitors by showcasing the incredibly wide range of leisure activities. The latter, and a series of day itineraries, is also aimed at marketing Swindon’s so far untapped potential in the wider tourist market.
According to statistics from Visit England™, the South West represents the highest proportion of all English regions for domestic overnight trips, 19% of total trips, and 23% of spend, in 2015 – 19.7 million trips and £4.4 billion in spend. There were also 136 million day trips (10% of all day trips in England), with £5.2 billion in spending. Over half (55%) of domestic overnight trips taken to the South West are holidays, higher than the national average (43%), and almost 3 in 10 trips are holidays of 4 nights or more.
Visit Swindon’s sister site – switchontoswindon.com – has done sterling work attracting entrepreneurs, innovative companies and talented employees to one of Britain’s most highly regarded business hubs. Visit Swindon’s goal is to make the same waves in the leisure and travel sectors.
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